One Code Sends Every Phone to the Right App Store

Stop printing two QR codes. Make one app-download code, point it where your users are, and let the scan do the routing — App Store for iPhone, Google Play for Android.

An app-download QR code is a single QR code that sends iPhone users to the App Store and Android users to Google Play, so you print one code instead of two and never waste a scan on the wrong store.

To make one, either encode a single store link (best for single-platform audiences) or use a device-routing landing page that detects the operating system and forwards each phone to the correct store. Paste your link into the generator above and download as PNG or SVG for packaging, booths, or print ads. It scans with the native camera on iPhone (iOS 11+) and Android (10+). OwnQR is free for a static code, or $15 one-time for a dynamic code you can repoint and track — no subscription.

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Free App Download QR Code Generator

Create a free QR code that links to your app on the App Store or Google Play. Scan to download instantly.

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The Two-Store Problem

Your app lives in two places. A single store link only ever speaks to half the phones that scan it.

iPhone users need the App Store

Roughly half the phones that scan your code are iPhones, and they can only install from Apple's App Store. Send them a Google Play link and they hit a page they can't use — so they give up. An apps.apple.com link is the only one that ends in an install on iOS.

Android users need Google Play

The other half are Android phones, which install from the Google Play Store. A play.google.com link is what turns their scan into a download. Point everyone at one store and you quietly waste every scan from the other platform — half your print run, half your booth traffic, gone.

That is the whole problem an app-download QR code exists to solve: one image on your packaging, two correct destinations behind it.

Single-Store Link vs a Smart Landing Page

There are two honest ways to build an app-download QR code. Pick by who is actually scanning it.

Link straight to one store

The code points directly at a single App Store or Google Play listing. It is the simplest setup and the QR opens the store app instantly with zero detour. Use it when you know your audience — an iOS-only beta, an in-house Android device fleet, or a flyer at an event where everyone runs the same platform. The catch: anyone on the other OS lands on a store they can't install from.

Best for single-platform audiences.

Link to a device-routing landing page

The code points at one short URL — a small landing page that detects the visitor's phone and forwards iPhones to the App Store and Android phones to Google Play automatically. One code, both stores, no wasted scans. It adds a half-second redirect and a page you control, which also lets you add a screenshot, a tagline, or a fallback web link for desktops. Use it any time your audience is mixed, which on consumer print is almost always.

Best for mixed iPhone + Android audiences.

With OwnQR you can encode either a direct store URL or your routing-page URL — and because a dynamic code is editable, you can switch from a single-store link to a smart landing page later without reprinting a thing.

Where App-Download QRs Convert

A download QR earns its place wherever someone is already holding their phone and is one tap from caring about your app.

Product packaging & inserts

Boxes, manuals, and 'thanks for buying' cards. The buyer already owns the product — the companion app is the most natural next tap they'll make all week.

In-store displays & counters

Shelf talkers, counter stands, and loyalty signage. Foot traffic with phones in hand converts far better than a 'search our name in the app store' instruction.

Event booths & stages

Conference booths, demo stations, and slide footers. A code on screen lets a whole room install during the talk instead of forgetting your name by lunch.

Print & transit ads

Posters, magazine spreads, bus shelters, and transit cards. People wait, scan, and download — no URL to mistype, no name to misremember.

Free to Generate. $15 if You Want to Edit It Later.

A static app-download QR code is free forever — no account, no card. Choose a lifetime dynamic code ($15 one-time) when you want to repoint the destination or swap in a routing landing page after the artwork is already printed.

Get Lifetime Deal →

App Download QR Code — Frequently Asked Questions

Can one QR code send iPhone and Android users to different stores?
Not from a single direct store link — that link only opens one store. To route both platforms from one code, point the QR at a small device-detecting landing page that forwards iPhones to the App Store and Android phones to Google Play. The visitor scans one code and lands in the correct store automatically. With a dynamic OwnQR code you can encode that routing-page URL and change it later without reprinting.
What link do I use for the App Store or Google Play?
For Apple, use your listing's apps.apple.com URL (open your app's App Store page and copy the link). For Android, use the play.google.com/store/apps/details?id=… URL from your Google Play listing. Paste whichever store link you want directly into the generator, or paste your routing-page URL if you want to serve both stores from one code.
Should I use a landing page or link straight to the store?
Link straight to one store when your audience is single-platform — an iOS-only beta or an Android device fleet — because it is the fastest path with no redirect. Use a device-routing landing page whenever the audience is mixed, which on consumer packaging, signage, and print ads is nearly always. The landing page sends each phone to its correct store so you don't waste half your scans.
Can I change the app link after I've printed the QR code?
Only if it is a dynamic code. A static QR encodes the destination URL directly into the image, so changing the link means reprinting. A $15 one-time dynamic OwnQR code keeps the printed image the same while letting you repoint it — for example, swapping a single-store link for a routing landing page, or updating a store URL after a relisting — with no new artwork.
Do users need a special scanner app to scan it?
No. The built-in camera on iPhone (iOS 11 and later) and Android (10 and later) recognizes QR codes natively — the phone shows a tap-to-open prompt. No separate scanner app is needed, which matters for download codes because you don't want to ask someone to install an app just to reach the app you're promoting.
Where do app-download QR codes convert best?
Wherever the scanner already has their phone out and a reason to care: product packaging and inserts (the buyer owns the product, so the companion app is the obvious next step), in-store displays and counters, event booths and conference stages (a whole room can install during a talk), and print or transit ads where people are waiting with time to scan.